I came across an enlightening interview with Chinese contemporary artist Ai Weiwei where he was asked how young people affect his work.
Rather than turn his nose up or scoff at the question, he replied that the young generation is amazing. He said “they have less of the burden of history, but a clear sense of right and wrong.” He went on to say that they have more imagination than their parents and they are naive and full of inexperience – but it is this naivety and inexperience that are essential for creativity and being brave. Isn’t that refreshing?
By 2025, this generation will make up 75% of the workforce and the important thing is not just that they might bring new ideas and values, it’s that there are going to be so many of them. They will be the largest generation ever to enter the workforce – so how do we make our products, our services and our companies attractive enough so they choose us?
