Women in Learning & Leadership

I was proud to be invited to speak at the Women in Learning & Leadership (WILL) event today in Manchester. It was a great meet with some very good speakers and lots of interaction and participation – Pearson at its best!

I opened with a quote from Accenture that stated digital is the main reason half the companies have disappeared from the Fortune 500 since the year 2000, and we delved into technologies impacting the workplace, education trends we need to be cognisant of and especially the need to attract and retain the best talent.

I referenced one well-known UK businessman who said, “You have to Kill Your Business,” and whilst dramatic, I agree that you have to embrace digital transformation and do business totally differently. We lamented the demise of Nokia and a former CEO made a great comment that they didn’t do anything wrong necessarily, but somehow the industry disrupted around them. The frightening aspect of this is that the traditional graph with a 30-degree growth line is now even referred to as the “path of doom;” in other words, if you are only growing at that rate, you may not survive the disruption. Plus those that are complacent are at greatest risk.

We don’t own our ideas for very long either, according to a former Marketing Officer of McDonalds – today we own our ideas “for about an hour and a half” before somebody is snapping at our heels updating and improving what we started. A simple yet great line cited from Cisco Chairman John Chambers summed it up: “It’s no longer a question of if or when the digital revolution will happen, we are in the middle of it.”

Somebody asked about AI in education: educators and teachers must not stop the drive of AI in the classroom; it is in the real world so if we don’t introduce it into our learning, the next generation wont be ready when they go out to the workplace – we must think of the future.

I closed by using the Fox and Hedgehog story to answer a question about why Pearson VUE is so successful at what we do – we have a laser focus on what we do and we hire and develop the best people.

What if I live to 100?

UBS adThe back page of the current Fortune magazine carried this advert (right) for UBS and it is worth underlining the impact of living for longer.

If we live to 100 in future, it is more than just savings plans and investments we will need to worry about. Very few will be able to retire and live off their savings for half a century, so how will we cope? We will most likely have a career that spans 60-years and have to learn new skills as generations change; furthermore cycles and trends of work mean where we start will in no way resemble how we finish working.

So as our knowledge and skills become redundant, we will have to update just to keep up. Education needs to start thinking today how to prepare future generations for such evolution – will a once in a lifetime education be the correct solution, surely not? The traditional college/university model was invented when our education would get you your first and last job, but our kids will hop from project to project as they see fit – choosing who they work for.

Because we live in a very dynamic society where people have lots of careers, where technology moves faster than we can keep up and whatever we learn expires very quickly, we need to ask if we are no longer faithful to one company or even one profession, why should we be faithful to one type of education at one institution, and at only one point in our lives?

Lifetime employability not lifetime employment

bowler hatI am currently preparing for a presentation that will look at how the acceleration of today’s market trends, coupled with cross-sector technology innovations, might affect the future of education and assessment. I enjoyed Richard and Daniel Susskind’s book The Future of the Professions and will be referencing some of their thoughts – I recommend it as a very good read.

The changes this is bringing the professional world is a far cry from a time when McKinsey consultants had to wear a bowler hat as part of their uniform as evidence of their professionalism. Today, with fewer jobs for life, much less security and very little predictability, we will see both disintermediation and decomposition of roles within the professions and a new emphasis on the ability to learn and adapt as roles change – in smaller, bite-sized pieces, learning and quite possibly assessing on the go.

Knowledge and information have taken on a greater importance compared to traditional assets such as physical capital and natural resources – an educated and highly skilled workforce is among the most valuable assets an organisation has today. But because of the pace of change and progression, the workforce must continually retool its skills.

The knowledge economy is also borderless and knowledge workers are not a homogenous group; they have specialised skills and perform specialised roles, and knowledge workers do not spend their careers with one company; they change jobs frequently and with future generations the likelihood is this will increase.

Therefore, lifetime employability instead of lifetime employment is the goal of knowledge workers. Yet more and more tasks that once required human beings are being performed more productively and cheaply by machines and new capabilities are emerging on an almost daily basis. Machines can look back into data, discern patterns and make predictions (Big Data). Systems such as IBM Watson, with whom we have partnered here at Pearson, can perform tasks that we normally think requires human intelligence. Machines can interact with manual skill and dexterity via robotics and systems are getting smarter at detecting and expressing emotions.

We used to believe these tasks were the sole purview of human beings – are we just training machines to make us redundant? How do we stay in the game, differentiate and compete?

Tech = Art + Science

Driving in my classic car, listening to Grover Washington Jr on cassette tape (honestly, after all this car is 30 years old), I marvelled at how reliable this car is and how little tech was involved all those years ago in these machines, but mixing old thoughts with new, I realised just how technology is both art and science today. It is worth a post.

I think the biggest opportunities lie where technology is able to span both; let me explain why and how with education in mind.

Tech is science: one of the greatest opportunities in education is where technology can create a market segment of one: the individual. Where tech can help us create personalised learning so that students can learn at their own pace and level, and achieve goals and qualifications that are unique to their requirements, career aspirations and future. Tailored learning to suit a unique need at one point in time.

Tech is art: I experienced this a second time with air travel recently, where the entire check-in process was automated and I, as the traveller, had to self-serve. This is a masterstroke. Companies putting technology in place to allow customers to check-in themselves, print out their own documents, weigh their own luggage, print their own tags and calling it improved customer service – while saving costs all along the journey. How can technology help and even encourage people to learn, test and credential themselves, consuming small modules to achieve a goal, then move on to the next one? How can we utilise technology to predict, based on past learnings, what we need to do next?

I assembled the idea for this post sitting in traffic. I wonder as we get older whether we start going back to the old days, where we can be creative and have time to think, and not worry about the InBox.

School as base camp

subbuteo

My team co-hosted a great seminar with the Professional Associations Research Network (PARN) this month, and it underlines what technology will never replace – the benefit that people gain from being in a room networking, asking questions and sharing best practice with each other – in other words learning in the real world.

In his book, Open, David Price talks about learning becoming authentic when it has a specific purpose, impact beyond schooling and supports a student’s communities.

What is school about, if it isn’t helping prepare young people for the real world, however small the steps of progress? My daughter returned from her Duke of Edinburgh trek this weekend tired, frazzled and aching from the backpack which stood almost as tall as her. But the experience was priceless and taught her how set up camp, prepare food and work in a team to navigate walks and hazards to reach their destination – the greatest challenge for them was the intermittent phone signal.

Education has to reflect what industry is looking for in skills. It has a tough time keeping up as it is, with first year degree material becoming out of date before graduation, so there has to be a genuine link between what is taught and its relevance to the real world – after all, kids are already more engaged via devices and the online world than we ever will be.

I do wonder, however, how these kids would have coped in the 70s; with just Subbuteo, a bicycle and local park to contend with.

Live Differently

Ignacio Cubilla Banos sits in his house during his 111th birthday celebration in Havana

I was reading with interest a claim that the first humans to live way into their hundreds are alive today, and remembered this great picture of Ignacio Cubilla Banos, around whom there was a story as he celebrated his 111th birthday at his home in Havana surrounded by his family a few years back. It made me think.

If the next generations are going to live way beyond a hundred, how many cycles of learning will they require just to stay up to date with change? Surely they will need a 50 to 60 year career, so learning will need to evolve in parallel.

What we learn today doesn’t carry for very long – we have to refresh what we know almost constantly (think of the story of the university degree, and what a student learns in year 1 is out of date by the time they graduate). As our knowledge and skills become redundant we will have to stay on the cycle of learn-and-apply just to allow us to keep up.

I have variations of this quoted on Twitter and other platforms:

My father had 1 job in his entire lifetime.

My job at Pearson is my 5th in 30 years.

My kids will quite possibly have 5 jobs at any one time.

This is the future.

Education must be relevant

Building BlocksA number of clients are strategising around the skills gap topic – building education to meet a new-world, technology-led demand of smaller, bite-size modules of learning.

Technology allows us to read, watch videos and learn on a commute to work, so learning has to satisfy this new way that consumers digest content. But what is critical is that the outcomes of this education must be recognised by employers as having relevancy in the workplace. I recall my days at technology association CompTIA, working closely with Dell, Intel and others to build programmes that related directly to the job roles and the work – to help their people make an immediate contribution.

Tesco worked with us to develop a certification programme to upskill their store staff as part of a strategy to grab market share in the retail electronics marketplace – and they did it impressively, by building learning-plus-certification that had currency in their sector.

As we are in Wimbledon season, it is appropriate to mention the tennis. Especially in the early rounds, the tournament offers up mismatches in competition, but in the skills arena, it is as evident as it ever was – millions unemployed across Europe and yet employers have 4m vacancies that remain unfilled. We have to address it.

A morsel of MOOC

Big cheese

American inventor Charles Kettering said, “We should all be concerned about the future because we will spend the rest of our lives there.” With that, more of us are sitting up and taking note.

Technology continues to disrupt all industries and no more so than where it intersects with education. The idea of a single education followed by a single career is long in the past, so we have to take control of our portfolio of skills and continue to upgrade and refine it regardless of the work we do. We have to stay in touch, not just with gadgets and technology but what we know, as the sector we work in evolves at pace.

MOOCs such as FutureLearn are examples of technology helping us managing this requirement – short bursts of learning relevant to an immediate work need – or even an interest. Learning about photography, about wine, film or an historical event, can be the most pleasurable of all, plus it makes for a well-rounded individual.

With careers no longer linear and tenure within job roles around the 3-4 year range, we must learn to adapt, constantly learn, move sideways and even be prepared for downward steps, before we make upward moves on the long journey to the “big cheese” position.

Get ready for the ride, it will be different and is likely to be bumpy.

Workplace in the classroom

future learning

I was delighted to be asked to present at the 2014 National Apprenticeships conference at the Film Museum last week. I talked about technology and education coming together and the inextricable link between learning and working.

I shared a story from 100+ years ago and the World Fair in St Louis. The man that was selling ice cream ran out of paper cups, and the exhibitor next to him who was selling waffles decided to roll them flat and curl them into the shape of a handheld cone. Thus the ice cream cone was born. Two distinct ‘ingredients’, no connection between the two, coming together to create something completely new.

Now I applied that connection to work and education (thanks Noel Tagoe, Executive Director at CIMA, for the inspiration). Companies have to be part of the education process and give young people a chance to get a taste of what the world of work is all about. We should all be giving apprenticeships an opportunity to sample the workplace and make working a part of the overall learning experience. Similarly, employers have to be involved in influencing education, so that what is taught in the classroom has relevance in the workplace. Then, when students start on their career path, they can make a contribution from day one. Let’s stop teaching irrelevancies, no wonder kids switch off and turn to their phones every 6 minutes.

Classroom in the workplace, workplace in the classroom – that is the future.

Pick-and-Mix

I enjoyed being a part of the ‘Voice of Apprenticeships’ Conference this week, where I presented immediately before Skills Minister Matthew Hancock MP. I shared my views on how technology is changing not just how we must think about educating the next generation but how we engage and reach these students today.

MOOCs, Massive Open Online Courses, are getting a lot of press currently and the UK’s FutureLearn programme led by the Open University is leading the way. Smartphones and tablets are changing how we absorb information and education must follow suit, in smaller, bite-sized chunks, when and where the learner chooses to digest it.

Education may well take the form of a pick-and-mix bag of choices, but hopefully not as expensive as the pick-and-mix outlets selling confectionery. It may be that the role of the education institution includes tracking and approving building blocks of learning that add up to a unique qualification and that very few degrees actually look the same, but are pieced together based on an individual’s requirements and more importantly, the needs of a job role and the workplace.

What are the choices? History and prestige means the top tier universities will always have a demand for places, because of the prestige of having the institution listed on one’s CV or profile on LinkedIn. But for the rest, there is no choice. The majority of learning establishments have to change their value proposition; a student in a small town in England, or even as far as Africa or Asia, won’t pay to attend a mediocre lecture, when they can learn online from world experts.