Remember the great Apple ad (Think Different) that began the wave of change for the company and the genius that was Jobs and his team to elevate it to the leading creative machine that it remains today?
Post-pandemic (I am being optimistic) is a different world and while nothing stands still for a minute, it’s reading beyond the page that will create the next generation of genius companies.
Consider this – the price of annual video streaming services:
Prime Video £79.00
Can we see the risk here? We have spent a year working from home, experienced less formality in learning and more emphasis on the consumer as they seek control of every interaction. If the rise in digital tools will change how we learn – how much and how often – might the disruption be right in that table above?