Don’t be fooled by technology

fishStandard thinking is that technology has made our lives easier, that it takes care of communication for us, that we can broadcast our messages on multiple platforms from one place. That is not altogether accurate.

Technology is a gateway to communication, it is the oxygen of our net generation, that much is true, and allows us to reach people plus gather and share ideas like never before. In fact crowdsourcing is still hugely under-utilised in my book. But technology has lowered the barriers to entry, it allows more companies to compete regardless of size, and more people apply for the same jobs. Add to the mix the recovery in the markets and we now have to work even harder to stand out from the crowd.

When you look at LinkedIn, you are one in 300 million potential job seekers. One executive search agency said recently they receive up to 200 emails from job seekers each day. The agency continued to say if an email comes in with a straightforward CV attached, they are unlikely to even look at it. So what impresses?

Handwritten notes, an individual who clearly has undertaken vast amounts of research and a unique characteristic, personal interest or achievement is what it takes.

Technology has made life easier in many ways, but it is harder to differentiate. What are you doing to stand out?

Robots, Jobs, People

DSC_7552I had a great time presenting at the Learning Live Conference in London last week and engaged in some great discussion afterwards. I wanted to share one of my points here, and how we can use change to our advantage.

Our work environment is evolving and more than 1 billion people will work virtually by 2015. Are we thinking about this – can it help us attract new talent, from further afield, and save operational costs?

At the same time, artificial intelligence and robots could automate a high percentage of jobs (40% of jobs within 20 years across the board), as technology pervades every work environment – this means it is down to us as individuals to continue to up-skill and stay in touch, particularly as more and more low-skilled positions are taken over by technology. This will result in fewer job opportunities and weakened job security for the low-skilled. Coupled with that is those who do work hard and seek the next step may well be trapped in low-level entry positions as older workers stay in post longer. Just because the older generation have the cash to spend doesn’t mean they want to retire. In fact, older workers are better engaged and can add more value in the workplace than ever before. In many cases their experience is priceless.

But with change, automation and new technology comes opportunity – we have to believe that – and as Ashok Vaswani, Barclays CEO for Retail Banking said recently, “People are not designed to do the same thing again and again and again. Utilise people where it requires the mind and the application of judgement.”

Let’s think about that.

I have seen the future

I attended the Certiport Global Partner Summit and the MOS and ACA World Championships this week in California. Let me explain.

Each year, hundreds of thousands of young people enter competitions, at a national level, to see who are the most creative Adobe and most proficient Microsoft Office Specialist users. After months of competition and excitement, around 130 competitors gathered in a hotel at Disney in California this week for an intense conclusion to proceedings. As the results were announced, the young winners ran to the stage to earn their medals and prizes as family, friends and those watching from afar via live broadcast jumped into raptures. So what does this all mean?

For the winners, no doubt fame awaits them in their countries when they return home and probably a gateway to a nice job role in the near future. That is very well deserved. For the IT industry, even more. These world championships highlight everything that is good in our industry. The work the Adobe competitors delivered as part of the Kiva project, for example, could easily have been created by a professional agency. The fact that most of the kids were not native English speakers made it even more remarkable.

I saw the future. It lies with those excited kids having a fantastic time, representing the next generation of IT workers, innovators and companies. My summary of the week was that every IT vendor should have a competition, should invest in the next generation in this way, because it is some of the most powerful and compelling branding and engagement I have ever seen.

These kids operate differently! How many times have we heard that?

We know that mobiles and smart devices are transforming how we shop and communicate today, and how we will learn in the future. Generation Y has mastered the art of mobility and will not want to be tied to one office, nor one company, as they seek varied and interesting employment in future.

What remains is that our role as educators is to transform these learners to earners – to give them the skills to embark on career pathways to suit their needs, to give them a platform to upskill or change direction as they see fit – but importantly to furnish them with the skills for the world of work.

It is important we understand how they operate, for they are both our workforce and our customer of tomorrow. How do we offer this to them? How do we engage them to shape how learning meets their needs in future? With things evolving faster than ever before, how can we stop for long enough to make impact?

Workplace in the classroom

future learning

I was delighted to be asked to present at the 2014 National Apprenticeships conference at the Film Museum last week. I talked about technology and education coming together and the inextricable link between learning and working.

I shared a story from 100+ years ago and the World Fair in St Louis. The man that was selling ice cream ran out of paper cups, and the exhibitor next to him who was selling waffles decided to roll them flat and curl them into the shape of a handheld cone. Thus the ice cream cone was born. Two distinct ‘ingredients’, no connection between the two, coming together to create something completely new.

Now I applied that connection to work and education (thanks Noel Tagoe, Executive Director at CIMA, for the inspiration). Companies have to be part of the education process and give young people a chance to get a taste of what the world of work is all about. We should all be giving apprenticeships an opportunity to sample the workplace and make working a part of the overall learning experience. Similarly, employers have to be involved in influencing education, so that what is taught in the classroom has relevance in the workplace. Then, when students start on their career path, they can make a contribution from day one. Let’s stop teaching irrelevancies, no wonder kids switch off and turn to their phones every 6 minutes.

Classroom in the workplace, workplace in the classroom – that is the future.

My mantra for 2014

sparkling_2014_lights

The new year is one of the busiest times in the calendar for people looking for inspiration, exploring change and opening at least one eye to new jobs.

I spent most of 2013 talking about talent and the value of our people as our number one differentiator. I will kick off 2014 by helping integrate a division into our business and welcoming a few new people into my team, and with technological change increasing its influence on our work and home lives, it is important to maintain focus on our talent pool.

One of the last presentations I delivered in 2013 was at the cool offices of ITV, thanks to Andy Kyriacou who set up the event. I was inspired by the people who work at ITV but most importantly by how engaged they all were.

The CEO at ITV, Adam Crozier, the man that led much of the cultural change made in the last few years there, once said:

Silver bullets rarely exist – when great things happen, they happen because of good people, teamwork, fantastic amounts of hard work and a giant dose of luck.”

So this has become my chief principle for 2014: look after our people and create the theatre for them to deliver, for they are the best thing we’ve got.

Making friends

friends-fingers

The CEO of one of our clients retired recently, and I heard both sides of an incredible story of partnership and friendship that was built up over many years of our companies working together. It was truly impressive and reminded me of a story.

My dad used to say, “You can count your real friends on one hand.” Today, kids add friends to their Facebook pages in an instant, because technology makes us think we can shortcut the process to making friends. This is not true.

One of biggest mistakes about building relationships is trying to build a rich experience to win people over very quickly by using technology, and for those people with the greatest influence – I have called them the ‘one-percenters’ in the past – to share your message or story across their network so that it goes viral.

But in real life, and in business especially, relationships form via many lightweight interactions over a period of time, and usually with your customer getting to know the person first of all and gradually building trust.

So despite the speed of interactions that technology brings to the table, when you meet somebody for the first time and have a conversation, you are not suddenly best friends.

A view on the latest trends

Annual Trends

I gathered a lot of useful information from my travels this summer and particularly liked a story around global trends. I have mashed some of this with my own thoughts on how technology is at the heart of change:

  1. Rising demand for resources as the world’s population grows – the large emerging markets will drive this need, and as well as staple food and clothing, they will insist on smartphones, online shopping and the fastest connectivity.
  2. A growing urban middle-class in emerging economies – this huge group of people knows what it wants and it buys the latest trends; as the generations grow up, technology will very much be a part of their day-to-day existence.
  3. The population in those economies will experience lifestyle changes – lifestyle means quality of life and this implies disposable income to buy and consume – technology sits at the centre of this movement, be it phones and gadgetry or purchasing via smartphones.
  4. More online shopping everywhere – my key message here is where in the past people went through a process before purchasing something, now we are online all the time, so in effect we are always shopping, especially via mobiles.
  5. The percentage of the world’s population that is over 60 will be a third bigger by 2050 than it is today – let’s not wait for 2050; right now, people over 60 know what they want, they purchase leisure-related goods and services like never before, and they have the cash – this demographic needs to be targeted starting now.

 I like to stay grounded, so as I lead a global project for the company looking to the future, I have started by looking back, as I think the future will be best served by a mix of old-fashioned values and people interacting, combined with the evolution and speed that technology brings.

A Laser Focus

child-with-ipad-ogrady

I have used a video of this girl using an iPad in some of my presentations, which underlines how adept this generation is at using technology, plus I have dismissed before words that say kids today cannot focus.

On my holiday in the US this summer, I read a lot of good stuff and came across two stories along the same lines involving different youngsters, so I thought it well worth a mention. One in particular was described by Will.i.am. He used to graffiti the classroom, not because he was a vandal, but because he wanted others to see his art – to ‘know’ him. Doctors wanted to give him Ritalin (to treat attention deficit disorder – ADD) and his teacher told his mother not to let them give it to her son.

Instead he suggested that his mother encourage his creativity, that he will work out a way to work with it. How true that was.

A similar story applied to the principal ballerina at the Royal Ballet, who couldn’t sit still for her love of music. Kids do have a laser focus, just not on the often-outdated stuff we give them. We need to learn to work with them on their terms, after all they are our workforce and our customer of tomorrow.