Research was carried out by a leading supermarket to establish connections between products. It was discovered that beer is often purchased at the same time as baby products, in the early evening. This tells me that guys are sent out to buy necessities for a newborn baby and pick up a six-pack preparing for the long night ahead. What it really tells me is that we must use technology to slice and dice the customer database and data at our disposal in ways that are not obvious, to find new connections and alternative collabrations.
