I talk about how presentations have evolved, using slides with less (or no) text and images to tell your story. To engage today’s audiences, we need pictures and headlines. People respond to images, they like short videos, their brains filter and block out the majority of information thrown at them, so why when we send them pages of text and long documents do we expect them to respond immediately? We need to think like the customer.
Here are three stand-out stats that are worth noting:
- Pinterest drives more referral traffic than Google, YouTube and LinkedIn combined.
- The average online UK consumer watches 300 videos on YouTube month.
- 40 million photos are uploaded to Instagram each day.
It is time to be creative. We don’t have a choice.