The answer is in the room

Most people think that to generate and brainstorm the next big idea has to involve far-reaching experts nobody has ever met, when in fact, regardless of age or generation, the answer to our needs is normally in the room – all we have to do is find the most effective way to facilitate the discussion and identify it.

Plus you don’t need a focus group; the world talking and debating online every day, customers talking about your company and product and service, is the biggest focus group you will ever need.

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