At a recent event we talked about getting out of our comfort zone in order to be remarkable. If we stay doing the same things in the same way, why do we expect results that are any different?
We must break from the past and need look no further than a company I grew up with, Kodak, if we are to see how destructive this technology movement can be if we stand still and don’t embrace change. Regardless of the sector our business is in, we are being impacted – a new way of listening and engaging, a new way of reaching our customers and in many cases entirely new ways of transacting.
Kodak invented film, but they also created digital photography. What the company didn’t do was embrace a new way of working and let go of the past (I have talked about ‘Learnability’ in this column before). Often it takes bravery and imagination to leave behind a legacy, especially when the legacy has held the company in good stead for decades, but for Kodak it was catastrophic.
The digital age has changed more, faster, than anything that preceded it. The number and speed of smartphones sold compared to desktop and laptop computers is evidence of that. We need to remember the past and learn from it, but we must also leave it behind. Every company has to find where the magic happens, because that place is somewhere different.