Normal is boring

A student was asked to describe her good teachers but she couldn’t, explaining that they were all so different, but she could easily describe her bad teachers because they were all the same.

A recent, brilliant report from Sir Michael Barber at our company, Pearson, about the future of education called ‘An Avalanche is Coming’  ( emphasised great teachers as one of the biggest differentiators in learning, and we see it time and again where students of all ages are inspired because of the person that leads their class.

Isn’t that always the case? Whatever a company stands for, is it not always the people building the relationships, doing the deals and serving the customers who are the face of our companies? Therefore why do we attempt to recruit anything but the best to represent us? As the great quotes states, “If you think it’s expensive to hire a professional, wait until you hire an amateur.”

Some companies I know such as Cisco Systems recruit staff at odd places, such as the finish line of great races, because they figure these are people with true character, grit and determination.

Normal is boring, quirky is memorable and remarkable is the difference between success and failure.

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