With technology so powerful, how can we use it to create what Tom Peters calls the “Two-Cent Candy Phenomenon?” Small differentiators, such as a store with a box of two-cent candies at the checkout, or a jar of sweets at the immigration desks at Singapore airport. Small touches that are so memorable. So many ways to add a touch of ‘wow’, how can technology help us by adding ‘small gestures’ to our business?
With a population of 1.1 billion people, it is reassuring to hear Vineet Nayar, CEO of leading IT services company HCL, place such importance on putting employee satisfaction first. He said, “If an employer doesn’t get it, then individuals will simply go and work for someone else.” I say, the holders of the intellectual assets will wield the most power, yes, those with the skills.
Our new currency, our ‘stock market’, is made up of human resources. If we don’t have the skills on board, the technology will not work by itself!