With technology so powerful, how can we use it to create what Tom Peters calls the “Two-Cent Candy Phenomenon?” Small differentiators, such as a store with a box of two-cent candies at the checkout, or a jar of sweets at the immigration desks at Singapore airport. Small touches that are so memorable. So many ways to add a touch of ‘wow’, how can technology help us by adding ‘small gestures’ to our business?
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