Own & Hoard or Rent & Download

The latest IDC report on PC sales growth across EMEA highlighted, without surprise, that unit sales had slowed, but that the UK had a much healthier growth, at 13.5% year-on-year.

This was largely from sales of those netbooks I keep going on about. Yes, they are cheaper to purchase of course, but I belive this is the start of something more significant. A good little article in Stuff magazine made a similar case with Blu-Ray players. We are moving away from a world of “ownership,” and filling valuable room space with of out-of-date gadgets and media, and into a digital world where everything is at our fingertips for download. If we combine cloud computing with the shrinking life-cycle of technology products and the squeeze on our wallets, could we go back to the days of Radio Rentals? Remember them?

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