We know that famous bands like Radiohead have adopted a pay-what-you-want model and scored a success. They are famous, their concerts sell out, and as well as online sales, their physical CD sales still hit the top of the charts. But how about Mr Derek Webb? This pleased me the most – his record company had no funds to promote his song, so he gave it away, in fact he sent out 80,000 copies in 3 months. In return he asked only for email addresses and postal codes.
Now the smart bit – he sorted the postal codes, invited fans to small gigs by locale, and sold a lot of merchandise! His song is called “Mockingbird.” Mr Webb, I take my hat off to you.