Following my story about the legendary Andy Grove and how he transformed Intel, all companies are now encountering the six stages of digital transformation, according to research by Altimeter; and right at the top of the list of key drivers is customer experience.
It is important to understand ‘digital’ here: it is the application of information and technology to bolster human performance.
The customer experience is also more than just marketing to your audience via different media; it is building the most personalised customer journey across sales, service, apps, communities and channels and even the huge opportunity that is the connectivity of every device defined as the internet of things.
It also includes learning and getting to grips with this is really important. The next generation will “consume” on the devices they are glued to all day – they will digest news, connect, network and purchase in this way, and they will insist on learning in the same fashion: when and where they want.
Technology has given the customer a voice and choices. The tables have turned. Customers are defining the marketplace and with 75% of our workforce being next gen by 2025, we had better listen if we want to be a part of it.