Pay-what-you-want

We know that famous bands like Radiohead have adopted a pay-what-you-want model and scored a success. They are famous, their concerts sell out, and as well as online sales, their physical CD sales still hit the top of the charts. But how about Mr Derek Webb? This pleased me the most – his record company had no funds to promote his song, so he gave it away, in fact he sent out 80,000 copies in 3 months. In return he asked only for email addresses and postal codes.
Now the smart bit – he sorted the postal codes, invited fans to small gigs by locale, and sold a lot of merchandise! His song is called “Mockingbird.” Mr Webb, I take my hat off to you.

Monty Python

In response to poor quality clips of their movies online, Monty Python launched their own YouTube channel, giving their fans high-quality video clips for free. Why? To help drive sales of movies and TV shows. 3 months after launching this, Monty Python DVDs were at number 2 on Amazon movies and TV best–sellers list, with a 23,000% increase in sales. This is the paradox of free – people are making lots of money charging nothing. It is one of the most powerful marketing tools of our time, to give away one thing to create demand for another.

Brave New World

Remember Aldous Huxley’s Brave New World. Spooked me the first time I read it, but here is a version of it in our world of IT. Companies able to adapt to this new world of cloud computing, open source, software-as-service (SaaS) have a geuine opportunity to steal a march on the competition. This is where the future lies and doing things the old way wont cut it – customers know what they want (and if they don’t it’s a door open for managed services!). Lots of change, lots of opportunity, the digital natives will eat this up!

Avg time spent on a web pg is 56 secs

Nobody has any time for anything. Anything not immediate is deemed too slow. We want fast food, nuked in the microwave because we can’t be bothered to cook (and yet we all watch cookery programmes), we can’t bare to stand in a queue so we bank online and we expect news to reach us as it happens. Shops stay open 24 hours just to remain competitive, or to satisfy our need for doughnuts at 3am. And yet loyalty to stores and brands is old hat, itself having disappeared with time.

How are you intelligent?

How many people read that headline and saw the words “How intelligent are you?” What a key question. Sir Ken Robinson turns that around, and asks “How are you intelligent?” In other words, what are you good at, and how can we combine an individual’s passion with talent, to find their Element. I am still going on about this book, but it is that good. Some people are good at science, others good at music. My sister runs the most most fantastic tea room, the Vintage Tea House in Surrey, my brother is a film director. No one is better than the other, just different. How are you intelligent? I have not stopped thinking about this for a week now.

Technology and a kayak

I joined OCR on the final leg of their roadshow today at the Ricoh Arena in Coventry. I was very animated in my presentation – I enjoyed myself and like working with the OCR team, always professional and well-organised. What is clear, despite resistance from some quarters, is that technology-fuelled change is like steering a kayak. You cannot turn around – we are going in one direction only and we need to embrace it. Get on board, because our students are leading the way and they are comfortable with it. They live and breath new technology, social media and doing 5 things at once. It’s time to learn from them.

First-rate people hire first-rate people

I presented at the IT apprentice awards yesterday for e-skills UK, hosted at the fabulous site of the Institution of Engineering & Technology in Savoy Place. The photo above was taken with my iPhone and the view was spectacular. The refreshing thing amongst our doom and gloom headlines was the passion and enthusiasm of the apprentices receiving the awards. As our workforce of tomorrow, they are a shining light of example for the youth of today – if they work hard and truly commit to the task in hand, they have a promising future ahead of them. Investment fund manager Witan said in an advert a while back, “First-rate people hire first-rate people; second-rate people hire third-rate people.” Powerful words that resonate true.

Deals on Wheels

Spent a hectic 5 days meeting and negotiating with new and old partners for some exciting deals in Athens and Sicily this week. Everyone is in harmony on this one – the more technology changes and evolves, the more you need skills and talent to underpin your business and your economy – there are lots of us out there now playing the same tune. I also took an hour to take my buddy Bryan to the Acropolis to see the stunning Parthenon, built in the 5th century BC for the Greek goddess Athena and still standing proud and commanding on top of the hill. With the help of a little DNA purchases over the counter (predicted by 2030), perhaps we can stand as gracefully in our later years.