Avg time spent on a web pg is 56 secs

Nobody has any time for anything. Anything not immediate is deemed too slow. We want fast food, nuked in the microwave because we can’t be bothered to cook (and yet we all watch cookery programmes), we can’t bare to stand in a queue so we bank online and we expect news to reach us as it happens. Shops stay open 24 hours just to remain competitive, or to satisfy our need for doughnuts at 3am. And yet loyalty to stores and brands is old hat, itself having disappeared with time.

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