The CompTIA Annual Member Conference (#amm11) and Colloquium event are both over. Some enlightening sessions and excellent networking for a solid 2 days. Highlights of my presentation can be found at: http://blog.comptia.org/2011/04/07/making-social-media-work-for-your-business/
My main takeaway – technology drives communities. Whilst Facebook is great and accounts for 4-5% of all the time we spend online, less obvious communities like Ravelry is what it is all about for me. Specialised groups, in this case with an interest in knitting and crocheting, bring like-minded people together. Don’t understimate the power of the knitters – there are 1.2 million members to this community. That is technology’s true power.





I love David and Goliath stories and so I was immersed in a story about independent bookshops that are bucking the trend and doing well against the giants of the e-tailing world. How? By putting to effective use their secret weapon: PEOPLE. Individuals with the specialist knowledge, people skills and personal touch to make customers want to go in and buy books, even though they are almost always cheaper online. Brilliant and encouraging for every small business.

