Communities

The CompTIA Annual Member Conference (#amm11) and Colloquium event are both over. Some enlightening sessions and excellent networking for a solid 2 days. Highlights of my presentation can be found at: http://blog.comptia.org/2011/04/07/making-social-media-work-for-your-business/

My main takeaway – technology drives communities. Whilst Facebook is great and accounts for 4-5% of all the time we spend online, less obvious communities like Ravelry is what it is all about for me. Specialised groups, in this case with an interest in knitting and crocheting, bring like-minded people together. Don’t understimate the power of the knitters – there are 1.2 million members to this community. That is technology’s true power.

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