I harp on about the importance data, how it is the oil of the twenty-first century, but here is a quick story about just how fine the margins have become.
At the end of a winter Olympics, one national team – renowned for its skiers – won zero gold medals. Post-event the management team sat down to undertake the deepest analysis based on all the data it could muster.
They figured out that with just a 5% improvement in performance, they would have won almost every gold medal they competed in. That level of competition represents just how tough the modern world is out there – and how fine the margins are between great success and miserable failure.