The Technology Risk

I have talked about ‘Learnability’ in the past – how fast we can forget the old and embrace the new, in order to keep our companies current and relevant.

I was asked recently if there was any risk associated, and there clearly is. We must think about this with the next generation in mind. For them, technology is a gateway to communication and collaboration. It is their oxygen and they expect technology and social spaces to be very much a part of any organisation they join. So the risk is, if you are not engaging on terms defined by our future workforce, you will earn a reputation for being out of date and an unattractive place to work, and the next generation of talent will choose not to work for you.

We are moving towards a new type of market – a stock market of human resources. Who best understands and engages will win.

Dispel the myth

Having spent time with some very inspirational people at a conference recently, I recalled something Martin Bean, Vice-Chancellor of the Open University, shared more than 10 years ago. I have never forgotten it and it holds true today more than ever before.

Employers are concerned that if they invest in, train and certify their staff, those individuals may leave the company to grab an opportunity to earn more money elsewhere. Yet money is not the number one motivator, as we have seen over and over again from numerous people studies.

“What if I train and certify my staff, and they leave?” asked one employer.

“What if you don’t train and certify your staff, and they stay?” was the quite brilliant reply?

The shortest messages are usually those with the greatest impact.

We must dispel the myth.

Hardware, Software or Brainware

I am just back from the European ATP conference, where more than 200 certification and assessment experts gathered to discuss learning and testing and its future. As always the common thread throughout all presentations and panel sessions was technology. From ‘Bring Your Own Device’ to student engagement via social media, technology excited the delegates but also made some nervous about change.

Vice-Chancellor of the Open University, Martin Bean, a personal friend and mentor for some 20 years, delivered a sensational presentation showing how his institution was moving with the times. From the Frozen Planet to iTunesU, the OU continues to lead the way both here and abroad. Our Group CEO Rona Fairhead (of the Financial Times Group, the division of Pearson I work for) shared the most thought-provoking of stories talking about the professions paradox. So many people, so few skills and demand continues to grow. We will stumble and fall if we don’t address the skills shortfall that faces all Europe.

I had just 20 minutes in my session to highlight how some of the tech-trends are weaving into education, especially through mobility and handheld devices, and as always, I finished on no small matter of ‘Tomorrow’s Talent.’ One of the key messages that connected many presentations was that we must nurture our next generation of talent and understand them on their terms. If we don’t, they will opt not to work for us, because as we encounter a thinning supply of skilled people and we operate in what I call a stock market of human resources, it will be the holders of those intellectual assets (not hardware or software but ‘brainware’) who will wield the most power. They will choose their employer or go it alone, and we will be left with the greatest technology and no people to make effective use of it.

Customers First or Second?

I created some new slides this week for a series of presentations coming up at industry events and partner/dealer conferences. One slide that is firmly in my deck asks whether we should be putting customers first. Sharp intake of breath I sense!

My view is that we should be putting customers second, still a silver medal position. My reasoning is simple. If we take care of our people first, they will do a fantastic job of looking after our customers.

Furthermore, if we allow our staff a little time of their own to be creative and encourage them to do a few crazy things from time to time, our organisations will benefit. We will retain our best talent and word will spread that we are a great place to work. The best talent will start to gravitate towards us.

We have all seen the pictures of the Google offices in Switzerland. How many people do you think walk out of Google’s employ on a regular basis and how long is the queue around the block of people wanting to work for Google?

If we take care of our people first, and provide them the tools, the technology and the environment to be imaginative in the fast-changing world we operate in, they will take care of our business, generate new ideas for our future and do a great job exceeding expectations with our customers.

Gold Dust

One of my favourite meetings recently was with Alan Loader (Publisher) and Sara Yirrell (Editor) of CRN magazine, part of the IncisiveMedia group. The conversation could easily have continued all afternoon. We talked about the speed at which technology is dictating how we do business, how education will remain the single biggest differentiator regardless of change and that the best people are becoming more elusive.

Alan coined a great term in human gold dust– how it is becoming harder to find good people and more importantly to retain them, to motivate them to stay. Surveys tell us the same thing over and over, that it isn’t always about more money. If somebody is fundamentally not happy doing their job, a few thousand pounds will not change those feelings and 3 months down the line, you will be back in the same position. My earliest blog posts talked about a formula, a magic blend of rapidly changing technology plus talented people equalling tomorrow’s great companies. This is the here and now.

Furthermore, Seth Godin asked, “Do we have to pander” [to people, to customers]? Should we trade our reputations for a short-term boost of awareness or profits? He argues that if we want to build a reputation that lasts, to be the voice that some (not all) in the market seek out, you must resist short-term greed and build something that matters. The same applies with our people. Don’t compromise just to fill a position. Look for the best, give them the bandwidth to be creative and spend a percentage of their time on crazy new ideas, and let them be exceptional. Let them use the technology at their disposal to promote your product or service from every conceivable angle, as long as what they do ties into a central theme for your business.

I think you will find they will flourish, and stay.

The Facebook Way

Since its IPO, the media has attacked Facebook from every angle. I would like to take a moment and highlight some of the positives to come out of camp Zuckerberg.

You have to give credit to its creativity, its ability to scale and allow millions of people to connect on a social level. You also have to applaud the platform now used by the likes of British Telecom, Heinz and others to get closer to its customers. Heinz in particular is brilliant at marketing via Facebook, involving their customers in creating products such as the new balsamic vinegar-flavoured ketchup and their personalised ‘Get Well Soon’ can of soup. I have said it before, the future of marketing is not about campaigns but conversations.

More importantly for me, when you dig a little deeper into the empire, you start to understand the Facebook way – Mark Zuckerberg talks about moving fast and breaking things. Facebook, like Google and others from its generation, launches products quickly, listens to what its customers are saying and adjusts accordingly. New online furniture company Made.com has built a great business entirely on this model. In some ways, if you don’t develop this way, you will be left behind. At Apple, the iPod is now almost obsolete, and two-thirds of its revenues come from products invented after 2007. At printer giant HP, the majority of revenue stems from products that did not exist a year ago.

Mark Zuckerberg narrows his focus to two things – having a direction for the company and what it builds and assembling the best team possible. The talent in Menlo Park cannot be doubted. We can learn from this model. On a more local level, my good friend Kypros, CEO at Ryman, the UK’s best stationery company, talks about how they differentiate. It is no secret. Go into their stores – the formula is the same. They find great people, train them well and look after them. The attitude cascades down from CEO throughout the organisation and extends to its customers every day.

Technology or not, it’s all about the people. Always.

New York, New York

I spent most of this week in the Big Apple at a Pearson event called Forum.

Forum brings together 120 people from across the company to brainstorm, network and focus on a specific theme to help drive continuous improvement throughout the company. This year’s theme was ‘Culture.’

It was a great experience, especially listening to Marjorie Scardino enthral us with her stories at dinner, meeting the Management Team and working with people I have never met before. We were assigned to ‘Home Group’ number 7. We called our group ‘I’ll Have Another.’ John, Allison, Ramesh, Natalie, Ken, Adrienne and myself. We hit it off immediately. I don’t know why and I am not sure how. But it clicked right away and it worked. On an evening assignment we created one of the best videos, as highlighted by our faciliators the next morning. Seven people in a group spanning a range of countries and continents – and yet it all came together very quickly. What does it mean? It tells me that when the chemistry is right, and when people get on, amazing things happen in the workplace. I thank the team for a great 3 days. We laughed so much.

I also learned that culture is not down to the CEO or management team to establish and cascade down to us. Culture is us. It is up to us as a team to find the connections, have the right attitude, communicate, share and motivate others, to feel and to be the culture. It was an inspirational week, especially going for runs along the Jersey shore facing Manhattan and waking up every day to this view. Thanks New York, thanks Pearson, thanks Team 7.

The Best Advice

Often, the most profound things are the simplest.

I read an interview with Christian Louboutin who said his father gave him the best advice of his career. His father was a carpenter and once told him that to make beautiful sculptures in wood you should work with the grain. If you go against the grain, you end up with splinters. Louboutin took this as a metaphor for getting along with people.

I think that is a golden nugget of advice, especially when people, skills and talent are the future of everything.

The future is small

I first starting reading the Sunday Times in the early 1980s and I was fascinated by the big-company stories and headlines around the industrialists of the era. But one story that stuck with me was about shopkeepers. My father was a shopkeeper and my family own a wonderful vintage tea room today; Britain grew up as a nation of shopkeepers and although the front pages remain the same, I believe that our the future is once again small (nearly 70% of GDP in the US and 60% in the UK is made up of consumer spending).

Technology has spawned a new type of entrepreneur which allows people to work not 9-5, but 5-9 in the evening, having a side business that runs online and with an appearance that can compare with any giant out there. The little guy can compete. My point however, is that the great next idea will most likely not stem from the giant corporatioons, because these organisations are focused more on satisfying their shareholders, their green footprint and their internal systems. Most innovation, great ideas and next-gen creativity come from small groups, startups and the individual – a youngster in a corner of the south west of England or two best mates from college on the west coast of the US. We must give them a platform for dialogue and exchange – give them an opportunity to shine, because I firmly believe these youngsters, digital natives as they are, are full of ideas that may materialise into something great. The future for me is all about small countries, small organisations and individuals.

My view of the role of the big company matches something Rajesh Chandy of the Deloitte Institute for Innovation and Entrepreneurship referenced last week – that arguably the biggest responsibility of the CEO of these big firms is to assign time to think about the future. My personal view is that these CEOs will help all parties if they organise think-tanks, workshops and invitations to young people willing to talk ideas, and give them a chance.

How do you sleep at night?

Just back from a whirlwind visit to the Pearson VUE headquarters in Bloomington, Minneapolis. What a slick operation. Professional, exceptional talent working in well-organised teams to serve its clients.

A lot can be learned from watching people at work, although generally I find I pick up a lot more ideas and nuggets of information from the US when I travel there than anywhere else. How can we capture some of that “essence” and ship it home? Is it the people and their attitude, their education or just the unflinching desire to succeed? I think it is a combination of all those things, and especially the philosophy of learning by failure. The US is the only market I know where mistakes and failure are a recognised part of growing up and the learning process.

It all about continuous learning. Every discussion and every experience is an opportunity to learn something new. On every plane journey I take, I weigh myself down with books, magazines and printed articles, always capturing quotes and stories along the way. That is how I assemble the content for my presentations.

The future of IT jobs and learning? That is a little harder to predict. The world of work continues to evolve and IT jobs are moving up the value chain, combining technical with business-savvy skills to give IT a seat at the boardroom table (more of this next post). But what is absolute, is that surrounding yourself with the best people is how to make the difference, regardless of business model. That is, yet again, the one standout thing from my trip to the US. I close with a comment made by fashion mogul Tommy Hilfiger in a recent interview:

“Hiring the best, most intelligent people allows you to sleep at night. One of my advantages starting out was that I was never afraid to hire someone smarter than me.” Rock on Tommy.