Humans: a case for the opposition

humansThe Future of Jobs report from the World Economic Forum highlighted that over 7m jobs will be lost to redundancy, automation or disintermediation, although they did also state that some of this loss will be offset by 2m jobs in new areas.

We know that as industries evolve and technology puts its arms around a business model and disrupts it, that jobs are created elsewhere, just as retail and services have replaced the factory and manufacturing, so the message to us as employers is invest in the skills of our people, rather than hire more workers, as the key to managing disruptions to the labour market long-term.

Jobs aren’t going away, they’re just changing. We know that softer skills like empathy, communications and prioritisation are essentially human. The future of work is not about jobs going away, it’s about redesigning what we do to make better use of the tools and technology at our disposal.

My point? Robots and technology are already in place. They trade on the stock markets, they drive cars in some cities and they are persistently recommending what we buy next. What they can’t do is serve the delicious loaves of bread in St Albans market with a chat on a Saturday morning or provide that extra bit of care and attention when you’re not feeling at your best – so work with the humans in our teams to find the things they are good at, the tasks and roles that require thinking, judgement and emotion.

Finally, is Nike really launching self-tying shoelaces on sneakers/trainers? Isn’t learning to tie a shoelace an important step in our childhood?

Be a hedgehog

160309-hedgehogThe CEO of Salesforce, Marc Benioff said “Speed is the new currency of business.” It certainly is, and the rate of change continues to disregard political upheaval to drive ahead.

The adoption rates for recent technologies are almost vertical – social media, smartphones, tablets to name but three – and the pace of disruption staggering. For every 100 people in the world there are now 95 mobile phone subscriptions and 40 internet users, plus new apps are reaching 100 million users increasingly quickly WhatsApp in 3 years and Instagram in 2).

So how do we take control of this change? We do it via filtering and through our people. Angela Ahrendts, former CEO of Burberry and now head of Apple Retail, states:

“The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication”

It is very easy to get distracted and pulled from pillar to post, especially as we suffer from information overload, overflowing Inboxes and streams of messaging via apps. So my route to handling this, which applies both to myself as well as my team, is to be a hedgehog.

The hedgehog only does a few simple things, but it does it with a laser focus. The fox on the other hand, changes plans and strategy to try and catch the hedgehog, but almost never does.

So be a hedgehog: define what you are good at, and deliver it with increasing quality and a bucket-load of passion.

School as base camp

subbuteo

My team co-hosted a great seminar with the Professional Associations Research Network (PARN) this month, and it underlines what technology will never replace – the benefit that people gain from being in a room networking, asking questions and sharing best practice with each other – in other words learning in the real world.

In his book, Open, David Price talks about learning becoming authentic when it has a specific purpose, impact beyond schooling and supports a student’s communities.

What is school about, if it isn’t helping prepare young people for the real world, however small the steps of progress? My daughter returned from her Duke of Edinburgh trek this weekend tired, frazzled and aching from the backpack which stood almost as tall as her. But the experience was priceless and taught her how set up camp, prepare food and work in a team to navigate walks and hazards to reach their destination – the greatest challenge for them was the intermittent phone signal.

Education has to reflect what industry is looking for in skills. It has a tough time keeping up as it is, with first year degree material becoming out of date before graduation, so there has to be a genuine link between what is taught and its relevance to the real world – after all, kids are already more engaged via devices and the online world than we ever will be.

I do wonder, however, how these kids would have coped in the 70s; with just Subbuteo, a bicycle and local park to contend with.

Final score: People 1-0 Spreadsheets

tea

I recently returned from a trip where I met with the most senior heart surgeon in the country and I was hugely impressed by his humility and leadership. Very few possess the combination of exceptional business acumen plus the people skills to lead from the very top. He certainly had those and he was also keen to innovate and lead from the front. Meeting him and his team, being encouraged by them, talking about the past and visions for the future, are what makes business tick, but also why people never fail to inspire.

Working in a technology-led business it reminded me of the importance of fundamentals in doing business and why people can never lose out to tech in the development of relationships. We have a philosophy which is when you are seeking long-term business relationships (contracts, agreements, partnerships), you have to earn the trust of the economic buyer (read: Miller Heiman selling skills) in some cases a year or two before they have even decided they want to make a purchase.

Technology can certainly go some way to impressing a prospect buyer that you have the tools and the solution to their needs, but in a world where we will see more contractors around the table, more crowdsourced services and just about most things moving to mobile, it will be the people telling the stories, shaking hands, drinking tea and building rapport that ultimately win the day.

This has been going on since time immemorial. Tech can’t match that.

Dispel the Myth

75 per cent of next gen

Within 10 years, 75% of the global workforce will be from the ‘next generation’, so are we prepared for a different style of management, perhaps a different type of human?

A number of studies have looked into the workplace needs of the next gen and it is reassuring to learn that they are not that much different to previous generations preparing for work. Yes, they have grown up in the digital era, and yes, they live and breathe social media, plus there is a new emphasis on corporate social responsibility magnified by social spaces and platforms (not such a bad thing) but are they allergic to being managed the traditional way?

In reality, the race for talent is no different than it always was, except that there will be fewer skilled people to take the ever increasing number of jobs, and the millennials’ attitudes to work are as conventional as they ever were.

They want to be given a chance and they want to be rewarded for their contributions. So what is the formula for the future? Combine the classic reward system with openness and transparency, help them attain skills that are relevant and give them the opportunity to flourish. And because they are so good with technology, allow them to be creative with it for the betterment of the business. And as my friend Martin Bean, Vice Chancellor and President of the Royal Melbourne Institute of Technology, always told me – companies that ask, “What if I train and certify my people and they leave,” you have to reply, “What if you don’t train and certify your staff, and they stay!”

Time away from technology

boots at lake photoThis post is something of a rebellion. I am going to make a case against technology and was inspired by my friend Richard Tubb to write this.

I describe technology as the oxygen of the net generation, but Richard took a day away from tech and found it to be a “revelation.” I am short of breath at the thought, but I think I understand.

According to a study by the United Nations of the world’s 7 billion people, 6bn of those have access to a mobile phone but only 4.5bn have access to toilet. Furthermore, 1.3bn still lack access to electricity. Technology has connected us and extended our reach but in many cases it has also cocooned us. Tech is a tool that should empower us to reach more people and bind us closer together, not separate us from our friends and families and colleagues. We must remember that social interaction is a basic need, a fundamental part of our humanity, so I welcome walking into a café that outwardly proclaims, “No Wifi Here.” Meet people, talk to them, share ideas – that is how real friendships are born and businesses are germinated.

Historically great cities were built around resources – water (harbour), minerals and fuel. Today, and certainly tomorrow, great cities will be built around people – it isn’t about ‘B2B’ or ‘B2C’, it’s about ‘H2H’ – human to human.

 

 

FORO and other matters

Maslow_2014_revised.jpgThe Christmas holidays are just about at an end and people are turning their attentions to the new year and their work. Gifts have been exchanged, clementines and chocolate devoured and the gyms have started their annual marketing campaigns to entice more of us to exercise, if only for two weeks in January.

As the new year rolls in we have other matters to deal with – new terms and skills, even new anxieties. The future of work may well mean no CVs, no performance reviews, no permanence. Business Intelligence might easily be shared in real time via wearable devices, mobile certainly could dominate everything and many business services crowdsourced.

Topping the LinkedIn hottest skills list last year was ‘Statistical Analysis and Data Mining’ and the most popular coding language was ‘Python.’ All of this was new to the average person and business.

The standout thing for me was the sudden loss of time yet it became even more important to assign time to networking, speaking to and meeting important customers and key influencers in our lives. The image above right made me chuckle – I enjoyed my Business Administration classes back in the 80s the most, and no class was complete without Maslow’s Hierarchy of Needs, but last year we added 3 new rows to life’s necessities.

The biggest change of all this year will be ‘FORO’ – the fear of running out, and so our briefcases and satchels will need to include even more cables and devices.

A Happy New Year to everyone.

A story for this time of year

CCALast week I presented at the CCA Annual Conference at the Edinburgh Assembly Rooms. An excellent event. Despite all the noise around technology – big data, wearables, the internet of things – our audience created more conversation around my stories and emphasis on talent. I liked that. This was a crowd of deep thinkers.

The greatest mix is that of old and new. Whilst I implore companies to give young talent a chance and to watch how the net generation will flourish if we attract and engage them on their terms (normally with technology in mind), I equally underlined the value of the older worker. The more experienced employee has a lot to offer, they are committed, they know the ropes and their experience is telling; and they are staying in post for longer, so the younger generations need to be better skilled to displace them.

Here is a summary of a story I told last week where two generations didn’t quite gel, or understand each other: a young lady beat off other applicants to make it to the final stage of interview and meet the CEO of the hiring company. She arrived on time and was immaculately presented. All good so far.

She was invited into the office of the CEO, a gentleman with years of success on his sleeve and decades her senior. The interview was progressing well, as planned, and then her phone start buzzing in her bag. The young lady pulled out the device mid-interview and started texting in reply, oblivious to the sudden stop in proceedings. This is what she was used to doing. The CEO waiting patiently for her to stop and then ended the interview, thanked her for her time, and saw her to the door. The interview process was about to start again, for this lady did not get the job.

I can see that the net generation does things in its own way and communicates differently, but there are certain rules of etiquette, respect and simple good manners that stand the test of time. I hope those things will never change.

I have seen the future

I attended the Certiport Global Partner Summit and the MOS and ACA World Championships this week in California. Let me explain.

Each year, hundreds of thousands of young people enter competitions, at a national level, to see who are the most creative Adobe and most proficient Microsoft Office Specialist users. After months of competition and excitement, around 130 competitors gathered in a hotel at Disney in California this week for an intense conclusion to proceedings. As the results were announced, the young winners ran to the stage to earn their medals and prizes as family, friends and those watching from afar via live broadcast jumped into raptures. So what does this all mean?

For the winners, no doubt fame awaits them in their countries when they return home and probably a gateway to a nice job role in the near future. That is very well deserved. For the IT industry, even more. These world championships highlight everything that is good in our industry. The work the Adobe competitors delivered as part of the Kiva project, for example, could easily have been created by a professional agency. The fact that most of the kids were not native English speakers made it even more remarkable.

I saw the future. It lies with those excited kids having a fantastic time, representing the next generation of IT workers, innovators and companies. My summary of the week was that every IT vendor should have a competition, should invest in the next generation in this way, because it is some of the most powerful and compelling branding and engagement I have ever seen.

It’s about people – it always is

As far back as 2001, when Jim Collins wrote Good to Great, he said “technology by itself is never a primary root cause of either greatness or decline.” That rings true even today, despite the massive disruption taking place as new generations of workers launch their brilliant ideas – think of Halo, Snapchat and Vine. All of these came about as a result of an individual or a group thinking differently.

When Collins and his team of researchers set out to establish what made companies ‘great,’ they expected that leaders would set out the strategy and the vision, and make it compelling enough that their employees would follow. Instead they discovered something different, that they first got the right people on the bus and in the right seats – and then they figured out where to drive it.

One of the early birds in the revolution was Circuit City, the company that pioneered the electronics superstore in the US (sadly not around today), and the one of the protagonists in their success was asked to name the top 5 factors that led to their transition to a great organisation.

He replied, “One would be people.”

“Two would be people.”

“Three would be people.”

“Four would be people.”

“And five would be people.”

It seems we need to correct the old adage “People are your most important asset.” People are not your most important asset. The right people are.